Toyota in recent months has blamed its quality lapses on its rush to top the world in sales and said it will refocus its goals. But for now, Job one seems to be selling more cars and trucks. The company announced today that it will extend heavy incentives at least through May 3.
The incentives drove a nearly 41% sales rise in March, after recall publicity produced a February slide. So it will continue the lease deals for eight of its best-sellers and continue 0%/60 month financing on six of them.
It also will expand its two-year free maintenance offer. “We’re extending the two-year complimentary maintenance program, that proved to be very popular with existing Toyota owners in March, to all buyers in April,” says Bob Carter, GM of the Toyota Division for Toyota Motor Sales, USA. “We are pleased by our customers’ continued vote of confidence, and want to thank them for their loyalty by adding value to our products.”
Source: [USA Today]
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